What are Buyer Intent Data and How Do I Use Them?

Buyer intent data are signals that provide information about the purchase intentions of software searchers. They reflect their online activity and engagement, showing you, for example, which companies are currently looking for suitable software and what phase of the buying journey they're in.

You can find more details and an overview of how to use the data in our Guide to Buyer Intent.

Note: our buyer intent data are included starting with the Advanced plan.

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