Find the right content piece for you
Choose a content format like how-to articles, PR articles, or reviews aligned with your SEO, branding, conversion, and lead generation goals on OMR Reviews
Choose a content format that fits your channel and goals.
OMR Reviews gives you the opportunity to grow and establish your position in the SaaS market. Different content formats can help you achieve goals such as SEO visibility, branding, conversions, engagement, and leads. To help you understand exactly which format fits your goals, we’ve summarized the key information and differences between the content formats in this article.
Goal: SEO & GEO visibility
Visibility in generative search is becoming increasingly important as artificial intelligence changes how people search for solutions and how businesses get discovered. Many software providers are seeing a decline in their SEO traffic.
To counteract this and increase your reach in a targeted way, How-to articles on OMR Reviews are a particularly good option. These are educational articles about a specific software topic, with your software at the center.
You can also mention other tools in the article.
A how-to article answers the questions potential buyers ask when using AI search, increasing your reach and strengthening your brand. In addition, the OMR Viewer identifies anonymous users who have read the how-to article. This gives you insights into which companies are currently exploring the topic and potentially your tool as well.
Examples of how-to articles:
WHATSAPP MARKETING (by Sinch Engage)
AI IN CANVA PRO (by Canva Pro)
Starting with the Advanced package, you get access to the OMR Viewer and can see buyer intent data for all articles that mention your tool.
👉 In this best practice article, you can learn more about GEO visibility and see how :pxtra achieves a 20% conversion rate in AI search.
Goal: Storytelling, branding & trust
Another format that lends itself well to storytelling is PR articles. They’re particularly well suited to branding and trust goals, as their breadth and depth of content provide a strong basis for AI conversations.
PR articles can cover five areas or topics:
Area/topic
Description
Example
TECH STACK ARTICLES
- Articles about your customers’ tech stacks
- Quotes from your customers about your software
WOMEN IN SAAS
- Profiles of women who have made a name for themselves in the SaaS industry
THESE FIVE WOMEN ARE LEADING THE WAY: SAAS AND TECH COMPANIES LED BY WOMEN
PEOPLE IN PROFILE
- Focus: People in the software industry (interview format)
STUDIES
- Presentation of your study in consultation with the OMR Reviews editorial team
CREATIVE DIRECTORS CHECKLIST (by Frontify)
SPONSORED GUEST ARTICLES
- Articles about software topics relevant to SEO
- Focus: How-to content
Goal: Conversions, engagement & branding
Branding is a key driver of sustainable business growth. A strong brand builds trust, makes your business recognizable, and makes conversions much more efficient. Engagement is just as important: active interactions strengthen customer relationships and increase the likelihood of future purchases. But which formats can help you reach a large audience, drive conversions, boost engagement, and strengthen your brand all at once?
The newsletter is particularly effective because it gives you regular visibility and helps establish your brand over the long term.
Newsletter: conversions & branding
Here are some types of newsletters you’ll find on OMR Reviews:
Area/topic
Description
Example
SPONSORED NEWSLETTER
A newsletter focused on a specific software category.
EDITORIAL NEWSLETTER
Key facts, features, or news about your tool included in the newsletter’s editorial content.
NEWS SECTION NEWSLETTER
Banner or visual integration with text and a link in the OMR Reviews newsletter.
“WELL EXPLAINED” NEWSLETTER
A news bite in the OMR Reviews newsletter.
Goal: Leads
Another content format that brings together content, relevance, and trust particularly effectively is a sponsored whitepaper.
It attracts people who are looking to solve a problem and are ready to dig deep and do their research. A whitepaper offers in-depth content that appeals to exactly these people:
- Expertise
- Depth, not just marketing
- Credibility
This builds trust in your brand, which in turn makes people more likely to become leads. Whitepapers are therefore a strong first touchpoint for further conversion steps.
On OMR Reviews, you can present an educational whitepaper about your software topic.
Sound interesting? Find more information here.
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