Tool Talks: Live Software Comparison

Learn about the OMR Reviews Tool Talks format and find out how to present your solution in a live comparison

This article covers:

1. What a Tool Talk is and what it aims to achieve
2. What happens during the 90-minute live session
3. Your role as a software provider

Finding the right software can be a lengthy process for many companies. Potential customers often get in touch with providers very late in their buying journey, when the shortlist is already in place. OMR Reviews Tool Talks start earlier. They give you a platform to present your solution to decision-makers who are actively exploring their options.

What are Tool Talks?

A Tool Talk is a live software comparison in webinar format. The goal is to let viewers compare solutions directly within a specific software category, such as CRM, marketing automation, or project management.

Up to four providers present their solutions one after another in each session. The format also includes independent industry experts who provide context on the market and highlight relevant aspects to consider when evaluating the solutions.

The focus isn’t on a traditional sales competition, but on putting different tools into the context of how they’re used. This gives participants a better basis for evaluating which solution fits their specific needs.

Several Tool Talks are often grouped together into a themed Tool Talk Week. These weeks feature multiple sessions on a broader topic over consecutive days.

👉 For example, check out our current Tool Talk Weeks

The format: 90 minutes at a glance

Each Tool Talk follows a clear structure that provides both context and practical insights:

Introduction & market trends (approx. 10–15 min.)

Experts give an overview of the topic, explain current developments, and highlight relevant selection criteria.

Tool pitches (approx. 30–40 min.)

Each provider gets a dedicated slot (11 minutes) to present their solution. The pitch usually includes a short presentation and a brief live demo of the tool.

Q&A & panel discussion (approx. 45 min.)

During this interactive segment, providers answer questions from the live chat and talk with participants.

Your role: the tool pitch

Your pitch is a key part of your appearance at the Tool Talk. The goal is to give viewers a clear understanding of how your solution can be used in practice.

A compelling pitch usually includes three elements:

Specific use cases

Focus on typical use cases and show which specific challenges your tool can help address.

Live look at the tool

A short walkthrough of the user interface helps viewers understand the features and how the tool is used.

Clear positioning

Show which audiences, requirements, or use cases your solution is best suited for.

To help you prepare, we’ll provide a structured briefing and a presentation template to guide you.

👉 Find examples of successful pitches in this best practice

What we need from you

To make the Tool Talk a success together, we’ll need the following from you:

• A German-speaking speaker who can present the tool confidently and engagingly.
• Preparation of your pitch (slides and, if applicable, a short live demo), which should take 11 minutes in total
• A definition of your target audience (ICPs) so we can target the marketing effectively.

👉 To prepare for your appearance, find helpful tips for a successful Tool Talk here

👉 Want to know how to follow up with contacts after the event in a structured way? Check out this best practice

👉 Find more information in our answers to frequently asked questions about Tool Talks