Introduction to Your Third Step

Identify clear purchase intent and turn it into measurable sales success

After filling out your profile and perhaps even completing your first successful review campaign, you’ll reach the third key onboarding topic: Buyer Intent data from OMR Reviews.

Buyer Intent describes the purchase intent of potential customers and is based on behavioral data. This data gives you insights into who is actively looking for a solution, which providers, products, or services they’re considering, and how far along they are in the decision-making process.

On OMR Reviews, this is second-party data collected from users’ activity on the platform.

Buyer Intent data is particularly valuable because it helps you reach the right companies at the right time. It not only gives you insights into the behavior of potential customers, but also reveals clear signals you can use to guide your sales and marketing activities with data.

👉 Find out more about Buyer Intent data here.

How you can use Buyer Intent data

A reliable data foundation for marketing and sales
Buyer Intent data is based on concrete, verifiable usage signals and provides a transparent foundation for strategic decisions in marketing and sales.

More targeted outreach based on observable market interest
Identifiable research and comparison activity lets you tailor your communications more closely to current interests and topics, rather than relying solely on assumptions.

Context-based prioritization of leads and accounts
You can prioritize companies with a clear need for information more systematically and tailor your outreach to them.

More depth in customer communications
Additional insights into areas of interest help you prepare more relevant campaigns and sales conversations.

A starting point for continuous improvement
Combined with other data sources, Buyer Intent signals provide a basis for reviewing your activities using data and optimizing them step by step.

The three steps to your success:

1. Log in to OMRviewer

2. Work with OMRviewer

3. Integrate OMRviewer with your CRM

For more inspiration, we’ve put together additional articles to help you use Buyer Intent data strategically and efficiently.

Best practice: Getting started successfully with Buyer Intent data

Best practice: How pixx.io gets 210% more deals with Buyer Intent data

Best practice: LinkedIn outreach

Best practice: How BOTfriends set up a structured Buyer Intent process