What Are Buyer Intent Data?

Buyer Intent data from OMR Reviews shows you which companies are actively searching for solutions.

OMR Reviews Buyer Intent data provides you with answers to the following questions:

• Who's visiting your profile?

• Who's checking out your competitors or looking for alternatives?

• Who's researching your category?

• Who's reading Content Hub articles where you're mentioned?

Buyer Intent describes the purchase intent of potential customers and is based on behavioral data. This data reveals who is actively searching for a solution, which providers, products, or services are being considered, and how far along they are in the decision-making process. On OMR Reviews, this involves second-party data that's gathered from user activities on the platform.

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Buyer Intent data is particularly valuable because it helps you reach the right companies at the right time. They not only give you insights into the behavior of potential customers, but also show clear signals you can use to drive your sales and marketing activities based on data. By strategically using these signals, you can make your entire sales process more efficient and ensure your messages are more relevant and impactful.

Use Cases:

• Lead and Account Prioritization

Buyer Intent data allows you to identify accounts with the highest probability of closing. This lets you focus your sales resources on the right targets and make sure you don't miss any potential buyers or waste time on the wrong contacts.

• Timing Your Outreach

These signals help you understand when an account is actively searching for solutions. This knowledge allows you to reach out to potential customers at exactly the right moment - when their interest is highest and the likelihood of conversion is greatest.

• Personalizing Your Messages

Buyer Intent data shows what an account is interested in, whether that's a specific product or service, a category, or a comparison. With these insights, you can fine-tune your communication and deliver relevant, compelling content to strategically boost your conversions.

Who Should Care About Buyer Intent Data?

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For Marketing Teams

for account-based marketing initiatives, such as:

• creating more specific in-market audience segments
• developing personalized creatives and advertising assets
• This can reduce media spend and customer acquisition costs.

For Sales Teams

• to prioritize and distinguish between warm and cold leads
• to spot potential buying signals
• to enrich company data in your CRM system

For Customer Success Teams

• to detect potential churn early on
• to identify specific customer pain points
• to spot up-selling and cross-selling opportunities in other product categories.

Buyer Intent on OMR Reviews

We offer you the OMRviewer so you can identify anonymous visitors on OMR Reviews at the account level. This IP unmasking of companies lets you see which firms are currently looking into your product, your service, your competitors, or your category.

Especially customers in the DACH region place great value on thorough research. The entire buying journey in the SaaS industry can often involve hundreds of touchpoints before a purchase decision is made. These include:

• Online research and reading reviews

• Visits to provider and comparison pages

• Interactions with content like whitepapers or blog articles

• Attending webinars or product demos

• Direct communication with sales teams

The first direct contact with software providers and agencies usually only happens when a large part of the buying journey has already been completed and the decision is largely already made.

In the early phase, buyers do their own research, compare providers, and gather information to narrow down their options for solutions and service providers.

That's why it's so important for software providers to take action to engage early in the buying journey. The goal is to position yourself as a provider in the Awareness and Consideration Phase in a way that lets you transition smoothly into the Decision Phase. As the buying journey progresses, the selection of potential providers gets narrower until only a few options are being considered.

Buyer Intent data enables you to guide potential customers through their buying journey and strengthen your positioning in a competitive market.

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Buyer Intent Data vs. Inbound Leads

• Buyer Intent data is company information based on different information offers being consumed on OMR Reviews.

• Inbound Leads are contact details that proactively reach out to providers through form submissions or booking appointments.

Check out how to get started with the OMRviewer!