What is buyer intent data and how do I use it?

Buyer intent data consists of signals that provide insights into the purchase intent of people searching for software. It reflects their online activity and engagement, showing, for example, which companies are currently looking for the right software and what stage of the buying journey they’re at.

For more details and an overview of how to use this data, check out our Guide to Buyer Intent.

Note: Our buyer intent data is included starting with the Advanced plan.